WASK checks all the important metrics of your Facebook campaigns instantly through smart algorithms and optimizes them so that you can reach more potential customers with the same budget. There are 3 main optimization types which are Budget, Bidding, and Audience. You can choose one or all of them. In detail. * Budget Optimization helps you avoid wasting money on underperforming ad sets by allocating the total budget of your campaign among its ad sets. * Bidding Optimization applies the bid cap to reduce your cost per unit and helps you achieve better results with the same budget. * Audience Optimization segments your audiences, analyzes their performances, and then groups the high-performing targets in your ad set.