Google Optimization Tool
WASK checks all the important metrics of your Google campaigns instantly through smart algorithms and optimizes them so that you can reach more potential customers with the same budget. There are 4 main optimization types which are Budget, Bidding, Keyword, and Ad. You can choose one or all of them. In detail.
* Keyword Optimization removes conflicting negative keywords on your campaign or adds negative keywords across your ad groups to prevent ad group cannibalization. Also, it automatically pauses the underperformed keywords.
* Ad Optimization checks your ads’ landing pages, detects errors, and pauses your underperformed ads.
* Bidding Optimization finds the most suitable bidding strategy and continuously optimizes your bidding amount.
* Budget Optimization efficiently allocates your budget among your campaigns or automatically adjusts your campaign’s budget based on its performance metrics.